Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...

Amid the dynamic and competitive business environment, organisations grapple with the task of efficiently measuring and managing their performance for sustained success. In response to this challenge, ...

The following is reprinted with permission from strategicplanningMD.As simple a concept as balanced scorecards are, organizations still have difficulty implementing them effectively. Although the ...

Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

The Balanced Scorecard is recognised as the world's leading management tool for enterprise performance management and strategy deployment. With the current economic challenges, designing and ...

The balanced scorecard, a system designed to help businesses evaluate their services and develop strategic plans, can also help charities fulfill their missions efficiently and effectively, writes ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...