Churn, also known as attrition, is definitely not on any Customer Success Managers’ (CSM’s) most desired ‘Top Ten’ lists. It’s a difficult, albeit optional, stage of a customer lifecycle for both the ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Critical metric. Churn isn't just a number — it's a telltale heart of customer satisfaction and business health. Revenue driver. Tackling churn goes beyond fixing leaks. It's about nurturing a fertile ...

However, maintaining your relationship with loyal customers can be tricky. These relationships need to be maintained with a consistent and rewarding customer experience. When your customers are happy, ...