Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...

NEW YORK, June 16, 2026--(BUSINESS WIRE)--Big Happy, the creative-first, performance-powered adtech platform, today announced the launch of Dynamic Creative Optimization (DCO) capabilities for 3D ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...