In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

The contact centre landscape is undergoing a profound transformation. Traditional metrics of success – once defined by the volume of calls handled or the speed of resolution – are rapidly giving way ...