Abstract: One of the core tasks of design for testability (DFT) is to generate an optimal test strategy based on the test mode, to isolate faults quickly and accurately. There are currently two modes: ...

Abstract: In this paper sequential analysis to conversion rate optimization is considered. Sequential testing as the technique of decision making during A/B testing by sequentially gathering and ...

As sophisticated A/B testing infrastructure has proliferated, so too have the opportunities to peek at test results [Joh+17]. As we’ve seen, this leads to the unintended consequence of inflating the ...

Peek at your A/B test results every day — without inflating false positives. An interactive web app for always-valid sequential A/B testing. Combines mSPRT (frequentist, always-valid) and Bayesian ...