Find out how Snapchat's Lens creators make whacky and whimsical lenses in a jiffy. Building Snapchat lenses is not rocket science — that’s what the team at Snapchat wants everyone to know. It is ...

Snapchat has announced two major updates: the launch of a dedicated Apple Watch app and an expanded rollout of its Lens Studio platform to iOS and the web. The updates reflect Snap Inc.’s push to ...

Today, Snap hosted its sixth annual Lens Fest where the company announces upcoming features to its creator community and brings together AR creators and developers. At the Lens Fest 2023, Snap ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Snapchat has done it again! Just when you thought filters couldn’t get any cooler, they’ve introduced a brand-new AI-powered Lens called ‘Imagine Lens.’ And trust me, this one’s on another level.

Snapchat has announced the global launch of Custom Landmarkers in Lens Studio. Custom Landmarkers offer creators the opportunity to anchor Lenses to local places they care about and tell richer ...

Snapchat is launching a new Lens that lets users create and edit images using a text-to-image AI generator, the company told TechCrunch exclusively. The new “Imagine Lens” is available to Snapchat+ ...