Snapchat has begun using a new machine learning technique to determine which of its users are most likely to swipe up and engage with an ad on the app, AdAge reported. The targeting technique allows ...

Instead of letting Snapchat fade into the background, users should take a moment to decide what role, if any, the app plays in their lives.

写真や動画を気軽に送信できるチャットアプリ、Snapchatの人気上昇が止まらない。米国のある調査によると、ティーンエイジャーのSnapchat支持数が Instagram を超え、ついに人気No. 1のソーシャルアプリとなったという。 若者層への広報活動には、彼らがよく ...

Snapchat is a mobile app that lets you send videos and photos to others that vanish after a set time. It is one of the most popular apps among millennials, with 60% of US users aged 13-34 using it.