This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

CRASH ADAMS 🚀 on Instagram: "I think they need a “New Heart” and a new dance💃🕺🏻💔"

퐃퐫. 퐌퐢퐤퐞 퐕퐚퐫퐬퐡퐚퐯퐬퐤퐢 on Instagram: "You should be empowered to lead with healthy skepticism, not be afraid to ask questions, but to say you CANNOT trust is beyond reasonable logic. "