We Got MORE Than We Dreamed Of From This SMASH & GRAB in Rust!!!

I Built the Double-Bunker Solo Stronghold in Rust...

I built a Solo Ocean Base next to Large Oil Rig on Wipe Day in Rust...

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho